Digital & creative expert with over 15 years of experience leading campaigns for global brands. My strength is bridging business and creativity.
Swedish / Swiss work permit C
Areas of expertise
Business
I have a proven ability to provide strategic business advice, helping organizations grow through new ideas, partnerships, and key hires. By identifying growth opportunities and building valuable relationships, I support leadership in making decisions that drive long-term success.
Digital
Led the production of award-winning digital projects for global premium brands. From websites, e-commerce, advertising, social media, and planning and production. Managing the strategy, concept, UX, design, development, and analytics. Currently working on digital transformation projects.
Creativity
Throughout my career in design and art, from working at Wallpaper* and in creative agencies to being an artist-producer, I’ve developed innovative campaigns for brands like Bulgari, Wallpaper*, and Aesop. I specialize in blending creativity with strategic vision to deliver captivating, impactful marketing campaigns.
About me
"Strive not to be a success but rather to be of value"
I’m a multidisciplinary digital and creative expert with over 15 years of experience working with global brands. My journey spans six countries and various industries, from luxury to NGOs, but my passion for creativity, innovation, and human connection has been the common thread.
Starting my career at Wallpaper* Magazine in London, I quickly realized the transformative power of visuals and content in the digital age. Since then, I’ve led award-winning campaigns and digital projects for brands like Bulgari, Aesop, and KitchenAid, always blending business acumen with creative vision. My strengths are creative thinking, connecting ideas and people, building bridges between business and artistry, and driving impactful results.
My journey of self-discovery and healing informs my professional ethos. I believe in bringing a touch of softness and grace to business, ensuring that everything I do aligns with purpose and people. Today, I continue to explore how to integrate wellness and creativity into my work, empowering teams and driving forward-thinking solutions.
Career
Digital Consultant, Fundraising & Partnerships - UNICEF, Geneva (Jan 2023 - Present)
Digital & Content Director - Stojan & Voumard, Geneva (Feb 2016 - Oct 2022)
Digital Marketing Manager - IMD Business School, Geneva (Jan 2015 - Jan 2016)
Senior Digital Consultant (freelance) - BBH Agency, London (May - Nov 2014)
Head of Digital Production - Cartelle Studio, Amsterdam (Jan 2012 - Dec 2013)
Digital Producer (freelance) - Random Studio, Amsterdam (Jul - Dec 2011)
Artist Producer & PR Manager Lucy McRae Studio, Amsterdam (Dec 2010 - Dec 2011)
Influencer Marketing Consultant (freelance) - BLM Red Agency, London (Feb - June 2010)
Advertising Executive - Wallpaper* Magazine, London (Nov 2005 - May 2009)
Global platforms & e-commerce
Led the production of award-winning digital brand and e-commerce platforms. From strategy, design, and technical development (html5, webgl, 3D canvas), localisation, testing to post-launch optimisation.
Digital Campaigns
Strategy and production of content lead campaigns, collaborating with luxury powerhouses like Rolex, Bulgari, Chopard, and Wallpaper*. Ranging from films, photography, and CGI productions.
Creative & Art Production
Artist manager, creative producer, and business advisor. I have produced music videos, film & print campaigns, custom design pieces for Lady Gaga, and innovation projects such as swallowable perfume.
PR & influencer consultant
Led Timberland’s influencer program for their ‘Earthkeeper’ collection, in Spain. I recruited more influential bloggers than any other EMEA market. Additionally, succeed in making Timberland the official sponsor of the Spanish Sailing Olympic team leading up to the London 2012 Olympics.
Degrees
Post-graduate in Digital Media, at Hyper Island (Stockholm)
2009 – 2010
A 1 year program focusing on creativity, strategy and production within digital and interactive media. The program has a high reputation among world leading agencies and it engages design, management and technology, built around real projects. The Hyper Island way is rooted on the importance of the process and understanding of group dynamics and self-leadership. Hyper Island = Digital Harvard. “Rob Schwartz, Chief Creative Officer, TBWA L.A.”.
Degree in International Business Management (Dublin & Madrid)
2001 – 2005
Business Administration and Management, with an International Specialization (E-4), requires studying for two academic school years in the same foreign institution, as well as carrying out internships in each of the countries. Four years of studies, two of which are spent abroad (at Dublin City University) and two last years at ICADE in Madrid. I graduated with a double degree in Business, majored in Marketing and had one year of work experience in Scandinavia and Madrid.
Website Awards
Programs & IT
Basecamp, Jira, Google Analytics, CMS
Languages
English, Spanish, Swedish and learning French
References
Simply put, Emma is awesome. She had to deal with the difficult task of managing the production of the new global agency website as soon as she joined BBH and she took it all in her stride remaining calm and professional at the most stressful of times. She's more than capable of running multiple, complex projects successfully. What's more impressive than her capability as a Senior Digital Producer is that it's a genuine pleasure to work with her. A rare person indeed and a fantastic team player. She comes highly recommended.
— Simon Parmeggiani, Art Director at BBH London, 2014
This girl has all the accolades you expect to see on any top stereotypical CV: Passionate, Hard Working, Dedicated, Ruthless, Reliable, Energetic, Spontaneous, Quiet Achiever, Problem Solver, and Thoughtful. The only difference is we are not a stereotypical brand. We work instinctively and Emma harnesses our primal way of working with professionalism.
— Lucy McRae, Artist, Amsterdam 2009
Emma has been a remarkable influence and contributor to the Wallpaper* success story in the past three years, where she has consistently demonstrated that she is profoundly dedicated and responsible. As an advertising executive, Emma developed and implemented excellent ideas for our magazine and website, demonstrating outstanding leadership, creativity, and organizational skills. I constantly received excellent feedback from other members too. It’s her personality that makes her a pleasure to work with.
— Tony Chambers, Editor-in-chief, Wallpaper* London 2009
My Passions
Female Empowerment, Somatic Therapy, and Sustainable Business.
I am also an Executive Producer for Chicas Poderosas
As part of my passion to enable and empower women, I work for Chicas Poderosas, an NGO that specializes in training and empowering women in media in Latin America, through workshops in journalism, digital skills, and entrepreneurship, by bridging leaders from news and media organizations in over 17 countries in Latam. I am in charge of developing key marketing content and currently redesigning their website.
The revolution of independent journalism led by women in Latin America #ChicasPoderosas