Digital & creative expert with over 15 years of experience leading campaigns for global brands. My strength is bridging business and creativity.
Swedish / Swiss work permit C
Areas of expertise
Business
I provide strategic business insight to help organizations grow through bold ideas, high-value partnerships, identifying new revenue streams, and building meaningful relationships. I support leadership in making clear, future-focused decisions that drive sustainable growth.
Digital
Strategy and execution of award-winning digital experiences for global premium brands. From websites and e-commerce to CRM, social media, and performance campaigns, I manage the full journey, from concept, UX, and development, to analytics. Currently focused on digital transformation projects.
Creativity
With roots in design and art, I bring a creative lens to brand storytelling. From Wallpaper* magazine to artist-led campaigns for Aesop and Bulgari, I specialize in blending visual storytelling with strategic direction to create captivating, impactful marketing campaigns.
About me
"Strive not for success, but to be of value"
I’m a multidisciplinary digital and creative expert with 15+ years of experience across six countries and industries, from luxury to NGOs. Throughout my career, creativity, innovation, and human connection have been the common thread.
I began at Wallpaper* Magazine in London, where I discovered the power of visual content and digital media. Since then, I’ve led award-winning projects for brands like Bulgari, Aesop, and KitchenAid. My strengths lie in bridging business and art, connecting ideas and people, to deliver impactful results.
Grounded in self-discovery, I bring a touch of softness, purpose, and creativity into leadership, empowering teams and driving forward-thinking solutions.
Global platforms & e-commerce
Led the production of award-winning digital brand and e-commerce platforms. From strategy, design, and technical development (html5, webgl, 3D canvas), localisation, testing to post-launch optimisation.
Digital Campaigns
Strategy and production of content lead campaigns, collaborating with luxury powerhouses like Bulgari, Chopard, Rolex and Wallpaper*, ranging from films, photography, and CGI productions.
Creative & Art Production
Artist manager, creative producer, and business advisor. The most rewarding part of my job is working with outstanding artists whose work blurs the lines between art, science, and innovation. I have produced music videos, film & print campaigns, custom design pieces for Lady Gaga, and innovation projects such as swallowable perfume.
PR & influencer consultant
Led Timberland’s influencer program for their ‘Earthkeeper’ collection in Spain. I recruited more influential bloggers than any other EMEA market, and in a rather unexpected twist, I managed to achieve a full-blown partnership with the Spanish Olympic Sailing Team in the lead-up to the London 2012 Olympics (at no cost to the brand).
Career
Digital Consultant, Fundraising & Partnerships - UNICEF, Geneva (Dec 2022 - Present)
Digital & Content Director - Stojan & Voumard, Geneva (Feb 2016 - Nov 2022)
Digital Marketing Manager - IMD Business School, Geneva (Jan 2015 - Jan 2016)
Senior Digital Consultant (freelance) - BBH Agency, London (May - Nov 2014)
Head of Digital Production - Cartelle Studio, Amsterdam (Jan 2012 - Dec 2013)
Digital Producer (freelance) - Random Studio, Amsterdam (Jul - Dec 2011)
Artist Producer & PR Manager Lucy McRae Studio, Amsterdam (Dec 2010 - Dec 2011)
Influencer Marketing Consultant (freelance) - BLM Red Agency, London (Feb - June 2010)
Advertising Executive - Wallpaper* Magazine, London (Nov 2005 - May 2009)
Degrees
Masters in Digital Media, at Hyper Island (Stockholm)
2009 – 2010
International Business Management BA (Dublin & Madrid)
2001 – 2005
Languages
Fluent in English, Spanish, Swedish, and conversational French
Awards
7 x FWA awards, 5 x Awwwards and 1 x Agency of the year award
IT & Methodologies
Basecamp, Jira, Google Analytics, CMS, Agile (Scrum), Design Thinking, User Research, MVP Scoping, Product Lifecycle,
References
This girl has all the accolades you expect to see on any top stereotypical CV: Passionate, Hard Working, Dedicated, Ruthless, Reliable, Energetic, Spontaneous, Quiet Achiever, Problem Solver, and Thoughtful. The only difference is we are not a stereotypical brand. We work instinctively and Emma harnesses our primal way of working with professionalism.
— Lucy McRae, Artist, Amsterdam 2009
Emma has been a remarkable influence and contributor to the Wallpaper* success story in the past three years, where she has consistently demonstrated that she is profoundly dedicated and responsible. As an advertising executive, Emma developed and implemented excellent ideas for our magazine and website, demonstrating outstanding leadership, creativity, and organizational skills. I constantly received excellent feedback from other members too. It’s her personality that makes her a pleasure to work with.
— Tony Chambers, Editor-in-chief, Wallpaper* London 2009
Simply put, Emma is awesome. She had to deal with the difficult task of managing the production of the new global agency website as soon as she joined BBH and she took it all in her stride remaining calm and professional at the most stressful of times. She's more than capable of running multiple, complex projects successfully. What's more impressive than her capability as a Senior Digital Producer is that it's a genuine pleasure to work with her. A rare person indeed and a fantastic team player. She comes highly recommended.
— Simon Parmeggiani, Art Director at BBH London, 2014
My Passions
Female Empowerment, Somatic Therapy, and Sustainable Business.
I am also an Executive Producer for Chicas Poderosas
As part of my passion to enable and empower women, I work for Chicas Poderosas, an NGO that specializes in training and empowering women in media in Latin America, through workshops in journalism, digital skills, and entrepreneurship, by bridging leaders from news and media organizations in over 17 countries in Latam. I am in charge of developing key marketing content and currently redesigning their website.
The revolution of independent journalism led by women in Latin America #ChicasPoderosas
LET’S MEET!
I was born into a story of connection. My mother, Swedish, and my father, Argentine, met under the sun of Marbella in the 70s, when glamour was real, laughter was loud, and connections were made poolside, not online.
That’s the spirit I want to keep alive here.
If you’ve found yourself wandering through my site, maybe it’s not by chance. I believe the best ideas are born face to face, over coffee, wine, or even a walk by the sea (or lake!).
So forget forms and chatbots, just write me an email. Let’s meet, talk, dream, and see what unfolds.